A 21st-century business arena is an unforgiving place and there are so many variables, it can be difficult to pinpoint weaknesses in an organisation and if your sales figures could be much better, you need to analyse your business processes. It might be poor marketing or a slap-happy approach to customer service, there must be reasons why sales are down and as the business owner, it is your task to fault-find and put together a plan to make positive changes.
If you never really had a digital marketing plan since day one and you would like to see what a top digital marketing agency has to offer, here are some of the top strategies that could turn things around in 2022.
1. Social media
It matters not what industry you are in, creating accounts with Facebook, Twitter, Instagram and Tik-Tok is the first step towards generating a huge social media following. It will take a lot more than the occasional post to attract followers; join forces with a leading digital marketing agency and let their team of social media marketers handle all your accounts. The trick is to post rich and engaging content that users find informative, while replying to all comments in a timely manner. People click on ‘follow’ when they see content they like and with a team of professionals on the case, the only way is up. If you would like a free online profile assessment from a top-rated Bangkok agency, click here. You need to be creative with Facebook content and if you are too busy to think about such things, all the more reason to engage the experts that generate social media following for a living.
2. Google (Search engine optimisation)
Google has the number one search engine that millions of consumers use to source products and services and you need your website to be fully optimised for Google searches. Start by researching keywords and search terms that are popular, then insert these into your web content at particular locations on your platform. If all this sounds too complex, talk to a leading digital marketing agency in Bangkok about digital marketing services and they can put your site on page one of Google search results, which will drive a high volume of traffic to your landing page. Google is very secretive about the algorithms they use with their search engine, which is hardly surprising, yet a good digital marketing technician knows enough to put the client’s site at the top of the search results. It might take a few months to get that coveted top spot, but the volume of web traffic is more than welcome.
3. Outreach blogging
This is a great way to put inbound links onto the web; the digital marketing agency has content writers and they write blogs that are specific to your sector. These blogs contain carefully placed links to the client’s landing page and the content is posted on many independent blogging platforms. You could order 25 articles per month to be placed on high volume blog platforms and once the articles are online, they stay there; one year down the line, you have hundreds of inbound links on the Internet. This generates good leads, as the user is obviously interested in what you have to offer and with a good campaign, you should see thousands of hits over one month. The agency monitors the traffic all the time and you can see which platforms are most effective and focus on them; as time passes, you are putting more links onto the web and they all remain active. Click here for an interesting article on how mobile apps can help a small business.
4. Pay per click advertising
PPC can be very effective in the right hands; like most aspects of online marketing, there are so many variables with PPC, which is why you need the help of a leading agency, where Google Ads experts create dynamic content and place it in all the right places. You get the best roi when you enlist pro help with Google Ads and you can make it an ongoing campaign; you only pay when a user clicks on your ad and the digital marketing team can show you how PPC solutions can boost your site traffic. They can create rich content that engages the user and they know where to place the ads to reach your target audience. Of course, PPC isn’t for everyone and it might be that the agency recommends other strategies that give you a better return.
Successful businesses don’t suddenly strike it lucky, rather they have a firm plan created by marketing professionals and in this digital age, it is all about driving traffic to the client’s landing page. If you would like a free professional assessment of your digital profile, search online for a Bangkok based digital marketing agency who have all the solutions to transform your business. If you are planning to register your business in Thailand, check out the Thai Board of Investment, where you will find many benefits.
As you can see, there are many ways that your business can be promoted and with the help of a leading agency, you can turn your business around.
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