Are you looking for fresh ideas, inspiration, and creative solutions? Need a new perspective sometimes? And most importantly – you are bored to look for inspiration by scrolling through social platforms like Pinterest. We fully understand you, sometimes you need to find a new source of inspiration, and we have prepared a list of the new ones for you, which will help you stay focused on design and bring new and fresh visuals every day.
But before we list all the sources we’ve prepared, it wouldn’t hurt to mention why a unique and fairly designed visual (logo) is important…
First of all, it is a critical aspect of any business marketing. Most people know the logo more than the brand itself. As the face of the company, it represents the brand and becomes the most obvious form of the company in the target market. This is why a well-designed one is an essential part of any company’s overall marketing strategy, and sometimes more important than the name itself. As for how it contributes to business, here are some of the points:
It Reveals The Identity
Printed on products, no matter if they are business cards, websites, or T-shirts, the logo represents the company and helps users and customers to more easily remember and recognize the brand. In addition to showing people and potential customers who you are, it also draws from what you do, what you sell, and what can customers expect from you.
Invites New Customers
We do not live in a monochromatic world. People are attracted by interesting designs and well-chosen colors. The one that represents your product or store should be designed to attract people and encourage them to at least look at and potentially buy your product.
Helps To Stand Out
There are symbols and shapes that represent certain industries or products. For example, how many pizzerias have you seen with a logo featuring an Italian chef with a white hat and a wide smile? Maybe even hold a ridiculously huge pizza? A good logo in yourself who you are, but it must also differentiate you from everyone else. A good logo must stand out in a mass of equal logos.
Builds Brand Loyalty
From time to time, the company will change the look, colors, logo to modernize or adapt to someone else’s change in the company. Designers and marketers love to see things like this, but users… Hate! It’s all a matter of habit, people get used to a certain brand and logo and then they feel betrayed by some big change. Loyalty to a particular brand is very important, something that every company should pay attention to.
You can place it anywhere, therefore it’s great for advertisement
Placing logos on all your visuals on social media, t-shirts, packaging, etc., is also one way to advertise and send a clear message to users. If you have carefully developed your company’s message and successfully linked it to the logo, everything you do and create will connect people to you and your brand.
Because of all that we have mentioned above, it’s super important to design a unique visual. But the reality is, when you do such things, you need quite a lot of sources of inspiration. To get inspiration for some of your client’s next logo or visual identity, maybe packaging design or something completely different, read which places we recommend you to follow and where we think you’ll find plenty of inspiration and follow industry trends.
1. Turbologo
Even though it was designed as a tool for making visuals, given the fact that it has so much material, it can be used as a great source of inspiration. How? Just play with generating different logos, see what comes out of it, what can you use for your next client. It’s got tons of ideas, sorted out according to the industry (and the list of industries is quite long). You’ll see what we’re talking about when you decide to try. Turbologo can help you with that.
Other than these logo-making tools, there are also blogs that can be used as a source of inspiration.
2. AIGA
Why do people love this treasure trove of knowledge? Because it contains many of the latest creative works by popular graphic designers and artists, as well as reports on current trends. They also have their own non-profit organization, which advocates for artists and their better position in society.
This site and organization were launched by the Professional Design Association (AIGA), which gained additional importance, because it is worked on and the content is chosen by top professionals, which is why you will marvel at the content, wanting to see even more and absorb all those colors. and innovative visuals.
3. High on Design
They recently launched a blog dedicated to design. Of course, there is a lot of free content, so use it to look at numerous tutorials, read interviews with designers who create innovative design ideas, but also save a pen to write down the recommendations of design books that you could read.
Personal branding, tips on how to show your work to experienced critics are just some of the topics you will find here.
4. Creative Bloq
In addition to having a very creative name, this is currently one of the most popular platforms for people in the visual industry. It is filled with the latest trends, industry news and of course a lot of inspiration on the topic of graphic and web design.
Here you can find the latest sports and movie logos, then news about design software. Be sure to give a chance to some of the best experts and read what they think about web hosting services, which is the best, as well as where you can download new fonts for free.
As you can see, finding inspiration is all about combining different sources. If you’re open to exploring various sources, you will never lack inspiration.
The post Where and How to Find Inspiration When Designing a Logo – 2022 Guide appeared first on FotoLog.
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